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What is zero-rated VAT?

Zero-rated VAT means goods or services are VAT-taxable but at a rate of 0%, so the customer pays no VAT but the seller can still reclaim input VAT.

What zero-rated VAT means

Zero-rated supplies are part of the VAT system. They are taxable, just at 0%. Common UK examples include:

  • most food and drink for home consumption, but not catering, hot takeaway food, confectionery, crisps or alcohol
  • books, newspapers and magazines, including digital versions
  • children's clothing and footwear
  • public transport such as buses and trains
  • the construction and first sale of new homes
  • goods exported outside the UK

Zero-rated sales count towards the £90,000 VAT registration threshold.

Example

A bookshop sells £120,000 of books, which are zero-rated, and £10,000 of greetings cards and gifts, which are standard-rated, both excluding VAT. In the same year it pays £6,000 of VAT on stock, shopfitting and running costs.

ItemAmount
Output VAT on £10,000 of standard-rated sales£2,000
Output VAT on £120,000 of books£0
Input VAT reclaimed£6,000
VAT repayment from HMRC£4,000

Because zero-rated businesses can reclaim input VAT, they often receive regular repayments.

The UK VAT rates

RateApplies to
Standard rate, 20%Most goods and services
Reduced rate, 5%Domestic fuel and power, children's car seats, some energy-saving installations
Zero rate, 0%Most food, books, children's clothes, public transport, new homes

Exempt supplies sit outside these rates altogether. A business can make a mix of all four types of sale, and its VAT records must keep them separate.

Exports of goods outside the UK are zero-rated only if you keep evidence that the goods left the country, such as shipping documents, within the time limits. Without it, standard-rate VAT is due.

Sales of services to overseas business customers are usually outside the scope of UK VAT rather than zero-rated, which affects how they are reported.

Why it matters for your business

The line between zero-rated and standard-rated can be fine. A cold sandwich is zero-rated; the same sandwich toasted is standard-rated. Getting it wrong means either overcharging customers or underpaying HMRC. Cloudkeepers checks the VAT treatment of clients' products when they register.

Zero-rated vs VAT exempt

Zero-ratedExempt
VAT charged to customers0%None
Counts towards the VAT thresholdYesNo
Can reclaim related input VATYesGenerally no

Exempt supplies include most insurance, financial services, education and healthcare.

Common questions

  • If your zero-rated turnover goes over the threshold, yes, because zero-rated sales are taxable. However, you can ask HMRC for an exemption from registration if almost all your sales are zero-rated, although you would then give up the right to reclaim input VAT.